Social Impact Study


According to the results of our pilot Social Impact Study, museum visitation is correlated with statistically significant increases in health and well-being, intercultural competence, strengthened relationships, and continued education and engagement. We undertook this project with Thanksgiving Point — the Utah County nonprofit farm, garden, and museum complex that deployed a similar survey in 2015 — to help participating institutions better understand and serve their audiences and to develop a tool we can replicate for museums big and small. We were spurred on by Thanksgiving Point’s research and its recognition of the value and challenge of measuring social impact. With our help, eight museums used the “end of experience” survey, which measured 104 indicators of social impact and collected data from nearly 400 individual survey respondents who visited their “host” museum at least three times over three months. With these results, we are now working to create an adaptable social impact survey tool that will be available to all museums in the state. 

The 8 institutions participating in the study include:
Utah Museum of Fine Arts
Springville Museum of Art
Clark Planetarium
Brigham City Museum of Art & History
Tracy Aviary
Monte L. Bean Life Science Museum
Nora Eccles Harrison Museum of Art
Red Butte Garden

See Our Findings

Our museums specialists collaborated on an article about the Social Impact Study in the May/June issue of Museum, the member magazine of the American Alliance of Museums. 

Read the Article


Emily Johnson
Museum Services